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RELATED LINKS
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STORY OF THE BRAND
Crésca /'kreska/ v. grow (in Portuguese and Spanish)
The Brand name represents the heart of the business, which is in growth of individuals, teams and organizations. It also resonates with the founder's personal philosophy around ongoing growth and development being a lifelong journey.
The Tree represents growth, flourishing and thriving. Borrowing from Buddhism where time is measured in terms of natural change occurring - change in sun and moon cycles - the same way this tree is symbolic of the natural changes that man goes through internally... a constant letting go of the old, embracing the new and refining the existing.
The roots and trunks of the tree symbolise being grounded, yet always striving for growth and possibilities. It is also the seat of nourishment for the tree, talking to self-care and preservation towards our own sustained wellbeing.
The people within the trunk talk to the innate connectedness that we experience in our lives - with ourselves, with each other, with our teams, organizations, families, communities and a much larger Universe.
The tree cover consists of spirals, which represent the continuous learning cycle and the constant transformational power of man. Just as the Universe expands, contracts, forms, disappears and forms again, so do our lives and our responses, across life spheres. The spirals reach up to the infinite, representing endless positive possibilities and a connection to the bigger picture of what gives us meaning and purpose.
The tree is life giving, constantly renewing and represents the symbolic gesture of cleansing ourselves and restoring natural balance through greater consciousness and self awareness.
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